We often focus our attention on the means to the end. How to write high ranked content in voice search? What is the recipe for a winning blog? Etc. All these questions are too confusing because of this we fail to understand this fundamental problem of “how does it all work?”
Understanding the inner workings of how search engines work will help us not only understand how our strategy is being implemented, but also make the end goal more clear. Today, we will touch on the basis of how search algorithms work.
Understanding A Search Algorithm
Google defines an algorithm as “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” However, a search algorithm is not one algorithm but a group of several algorithms that combine to provide the most relevant answer to your query in the search engine.
Let’s have a look at what these algorithms are, why they are necessary, and how they work.
Suppose you are roasting turkey, bread, and beans for dinner. To make roasted turkey, it needs spices, spices, and oil, All ingredients need to be combined in a certain amount, which requires a formula.
The other formula for an ideal dish requires the right temperature and duration of roasting the turkey. Each element on the dinner table requires two set formulas i.e. 3 * 2, so we need six different algorithms to place the dishes on the dinner table.
There are also formulas behind the ingredients on the dining table such as the feed given to the turkey, the seeds used to grow wheat, etc.
Like a dinner table, a website has many features and sub-features. An algorithm that has some sub-algorithms and these sub-algorithms are used to check different parts of the site like website are URL, internal link, content, external link, load speed, images to give the most relevant search results.
By now, it should be clear that many algorithms are in the process of delivering SERP. However, there is also an algorithm on top of all these algorithms, It collects data from all these algorithms and brings them together.
Different Types of Algorithms and Formulas
Let’s consider the Google algorithm because it is probably the search engine you are using. When we talk about the Google algorithm, we are talking about a wide range of algorithms, formulas, and sub-algorithms, each with a core algorithm to provide results with a function of its own Designed to carry out a specific task.
Here is some detail of the algorithms used by Google:
- Google’s Panda algorithm outperforms low quality and small content, rewarding unique and compelling content. The primary function of this algorithm is to identify, judge, filter, penalize, and reward content based on a specific rule or formula. Within the algorithm, there may be several sub-algorithms, No one knows the exact number, perhaps Matt Cuts has an idea.
- The Penguin algorithm primarily addresses the misuse of link building, which is a major factor in ranking a web page. The purpose of this algorithm is to check the manipulative link building and link spam. However, this algorithm definitely requires data from other pre-existing algorithms to evaluate links and new algorithms to identify link spam.
- Organizing algorithms.
- Specific task algorithms.
- Core algorithm that brings all the algorithms together in SERP.
That a basic of how the search algorithm works.
What are Entities and how are they Used?
Entities are how Google views the whole world. Everything is a unit. For example at the dining table, roasted turkey is a unit, The people who eat are all entities, The various items on the combined table are a unit. With the help of entities, Google provides a more precise search for users. If you search for turkey salad and roast the turkey, Google will see both searches originating from the same unit turkey. Using this concept, Google recognizes that millions of websites worldwide are linked.
Takeaways for a Website
After reading so much about the work of a search algorithm, you want some takeaways.
Context is Important
Understanding how an algorithm works to implement the context of what you are reading.
Whenever an algorithm is updated, you should know that it is only one piece of a huge puzzle. After knowing this, you will be able to understand which dimension of the website is being adjusted and the role of adjustment in the larger goal of the search.
Entities – Even More Important
Entities are playing an important role in today’s search. They have their own algorithms, and with the increasing complexity of the search, their relevance is going to increase more. By identifying this you will be able to know which links will be beneficial for your website.
User Intent is Supreme
Most algorithms, sub-algorithms, and formulas serve one purpose – producing the most satisfactory results for the searcher. The buoyancy rate is a factor that measures reader satisfaction on one web page compared to another web page with the same unit. Google uses this to rank a particular website higher and to lower the ranking of others in the SERP.