Top 5 Paid Online Product Promotion Platforms
August 27, 2019 | Digital Marketing, All, Business, Google | No Comments
Promoting your product online is the best way to make your product available on the online platform. Paying for the audience is the most powerful tool for marketers to promote their brands. The types of marketing that are available include pay per click (PPC), pay per view (PPV), pay per acquisition/action (PPA), or just pay a flat rate for each instance.
It doesn’t matter if you have a small or bigger business, you can easily promote your stuff online. Choose the favorable marketing for your product rather than paying for it, voila! Your product got the attention you are seeking. You can give ads of almost anything, whether it is goods or services you provide through your business. Marketing boosts the sales of your product without doing much work. It’s the fastest publicity you can buy with your money.
Google Adwords
Google Adwords is the oldest paid traffic source that still offers various surprising rewards. The concept is that you have to choose the keyword that you think your future customer will search for, and then you put a bid to show your ad as one of the sponsored search results at first view. Adwords is now more complex than before, with rapid development in the advertising sector. Dynamic search ads are introduced, an exclusive feature that lets us customize the ads based on your website and what people are searching for without scrolling through your list of keywords.
Adwords allows you to take control of your bids by adjusting them with a device, targeting the user based on their geographic locations, and retargeting the user you have visited your website before. Moreover, you can target your Adwords to achieve a higher rate of success.
Google also offers to display your ads on its GDN (Google Display Network). Displaying your ads these days is profitable these days because people don’t even look at them. But at the same time, Google Display Network widens to 90% of the internet. Adwords is still beneficial for your promotion and is worth a try once.
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Facebook Ads
The outcome of the surveys 95.8% of social media managers agree that Facebook Ads give them the best return on investment compared to any other platform. Facebook ads are a recommendation for everyone who wants to boost their sales and wants to promote their stuff online. Facebook ads are rapidly developing new features. Now you can display your ads in newsfeeds, on Instagram, Messenger, or in the audience network. You can also target the user based on their place, age, interest, or find prospects similar to a group you know already works, using lookalike audiences.
Facebook ads let you use text, images, video, slideshows, or collections to show with your ads to make it more appealing and eye-catching. Facebook lead ads allow people to give you their information. There are link ads that send the viewer exactly to the site where you want them to reach with just a click. Specialized ads that contain in-Facebook product catalogs that do automatic retargeting.
There are a lot of tools to learn in Facebook Ads, but it is easy to set up.
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Outbrain Amplify For Advertisers
Amplify base concept is different than that of Google Adwords and Facebook Ads, in that we don’t do ads. Instead of ads, Amplify provides us with the platform to paste the link to your exclusive content. That is how we can start our never-ending bond with the customers by providing them with your valuable, useful, funny, and endearing content. Amplify got its own premium network so that you only get the traffic from the high-quality sources.
Amplify also offers the cost-per-click bidding function, device targeting, geographic targeting, lookalike audiences, and custom audiences. Our retargeting tool is the same as Facebook and Adwords. That makes it a more efficient and more effective solution to your marketing problems.
Our content discovery platform is working repeatedly to find the most active audience for your content using specially created algorithms.
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LinkedIn Ads
LinkedIn Ads is the best option for those who are in the B2B market; it is a great paid traffic source. LinkedIn ads let you target the people who have visited your website, targeted by contact or account, or by title, industry, demographics, or geography. You choose from the options like display ad, a sponsored post in people’s feeds, or InMail ads. The amazing things are that LinkedIn allows us to target people by their business info and to reach them in the world of LinkedIn. Bounce rate is much lower than social because people are in an active content-searching mode.
LinkedIn is a very powerful platform for the right advertiser; B2B candidates have a higher rate of success. However, LinkedIn is based on cost-per-click, which is pretty expensive. Targeting costs start with $2, and other targeting cost approx $4.50.
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Twitter Ads
As we all know twitter is nowadays a famous platform all around the world for sharing your thoughts and tweets. It is a very interesting platform to create good publicity through advertising and promote your products. If you are good at Twitter, then you can generate tons of organic (read: free) interactions. You can pay to promote a particular tweet, an account, or pay per click, follow video view, impression, engagement, app installs, or lead.
Design your own promotion and strategy for your campaign, then you can select the audience by geography, income, gender, phone carrier, or interest. However, make sure anything you promote has a strong Call-To-Action. Think more about your goals before creating any campaign.
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